In a report released by Nielsen in April 2012, the gender gap widens significantly when it comes to social media presence; specifically hosting and posting blogs.
The findings didn’t just indicate a specific difference in the propensity of women to blog, but in active social media presence in general, engaging in Facebook (no big surprise there) as well as Twitter. The subject has been the object of argument since blogs began. And as one blogger queried, “…the blogosphere covers more than just technology, does it have a gender?” Should we really assume men write tech, women write about social issues? (Or, are women writing the majority of blog posts–technological or not?) Perhaps it is time for a little poll of our own:
I loved the blog posted by Elizabeth on Goodreads in November of 2014 looking at whether or not men read men and women read women. Okay, okay, okay! But the argument is still: who is writing most blogs–today?
Women write to connect,
Men write to research, sell, and compete
You can read those same thoughts on website after website, all showing beautiful graphics proving their points. Another blog posted January 2015 by Iris on BrandWatch also breaks it down to age and income. (Neil Patel posted the same stats and graphics in October 2014.)
It’s difficult to find a recent definitive answer. Perhaps you’d assume the stats haven’t changed that much. I’ll be adding additional polls from time to time and glean some up-to-date stats to post here later in the year. Hopefully, you’ve voted on the first! ©2015 Virginia Williams