Richard Klu, a fellow author/blogger and book reviewer, wrote this piece I found to hit very close to home. I tried the review swap–it didn’t work for me. This is short, sweet, and to the point. From Richard’s About page: “My name is Richard Klu and I am from western Michigan. Always an artist at heart I write to explore. I grew up in Grand Rapids Michigan and still reside there with my 3 dogs, 3 cats, 23 fish, and 1 wife…I have been a Store Manager, a Cook, and various kinds of Salesmen as well as having owned my own business for a little over a year. All the while I’d neglected one of the few constants in my life, writing….On my blog I am sharing stories and what I’ve learned to better help other writer[s] and to keep myself motivated…I believe in giving back to the indie community. If there’s anything I can do to help you please let me know.”
Enjoy!
I see this all the time. “Who wants to do a review swap?” on Facebook or Twitter or writing groups and it boils down to a waste of time for everyone.
Best scenario, you and someone else in the same genre with the same type of fans review each others books and each have 1 more review. That one review is biased based on the fact that you can’t give them a bad review because they are giving you a review and you wont want them to give you a bad review. If you do this 100 times you might be getting somewhere, but then what do your also reads look like? Probably decent. But that’s not how this is working.
More likely what happens is you and someone in another genre get together and swap books (hopefully at the same price or free) and then you both review each…
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Rosepoint Publishing 
Amen.
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Oh yeah, thot you’d like that!
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