Women Write More Blog Posts – Are We Still Blogging to Connect or Make a Difference?

Discovered that the audiobook I was going to post yesterday was a repeat (so good I listened to it again years later!), I decided to go on a quest to find an old (really old) post back in 2016 when the blog was still more author/writer oriented than review.

What I found to my horror were some decent posts that lacked extra illustration to support the basic article outline. Then what started as a search for a Throwback Thursday post turned into an odyssey for “fixing” old posts. I’m still working on that having done so already on ten of the more topical articles.

The last two days were spent making corrections, adding pictures and links for posts including Twelve Points for Review Submission and Do You Buy a Book From the Cover? Covers Get You Noticed (or not).

It was the post I titled Women Write More Blog Posts that caught my eye, however, and I wondered if it might be updated. There were a number of good arguments for women taking that honor including polls that agreed:

So the question is? Is that still holding true? Who is writing most blogs today?

Posing that question of the internet gets you this from last year’s stats:

Blogger Statistics By Gender–67.1% of bloggers are women and 32.9% of bloggers are men.

If most of my fellow (female) book bloggers are readers and reviewers how does that stack up if males tend to read male authors? Are women authors getting 67% of the attention?

In 2017 Sarah Burke of Spokal notes that “publishers are quick to encourage new female writers to take a pseudonym if their particular genre of writing is considered ‘masculine’.”

Is it still coming down to the male posting technology while women post to connect? It would appear that it’s changing.

It’s difficult to find definitive information for stats of women bloggers. I love some of the stats that Branka wrote on January 9, 2023, in her article Blogging Statistics of 2023 and wonder how many of these you are aware?

1. There are over 600 million blogs on the internet (31 million in the US).
2. Of 1030 surveyed bloggers by First Site Guide, 524 are male and 488 are female or just over 51% male. (That’s a big difference over last year’s findings and those numbers don’t add to 1030.) And by the way, more than 50% of bloggers are 21 to 35 years old. Most blog readers are 31 to 40 years old, while more than 37% are 40 to 60 years (yay!)
3. Ninety percent of bloggers rely on social media to promote their posts. (SEO at 68%)
4. Blog titles should be between six and thirteen words.

The shift of female bloggers diversifying somewhat from female-focused media to content creation for business gained significant ground years ago with the advent of an easily produced video presence. More and more women are specializing in promoting brand management, content creation, SEO, and digital marketing.

Conclusion

There continues to be a debate on whether men or women host more blogs, particularly as to their content. But as women bloggers and reviewers increase their impact on business and technological avenues, these percentages will continue to evolve. Any inroad is a positive step. Yes?

Do you post to connect?

Or post to inform, promote, educate? Do you consciously use SEO? Have you found a way to monetize your blog? Or is that your goal?

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