Regardless what you’ve been told or read, evening hours are the best to post social media content according to Kevan Lee. Following the charts for the best time of day or week to post all the various social media accounts can be a tricky and confusing matter. Even within the account there may be one or two “best” times varying in Twitter; for instance, from noon to three Monday through Friday, except five to six pm on Wednesday (according to sources), but no time on the weekend? Huh? Does that mean everyone is posting at work, possibly on lunch time or afternoon break? Perhaps afternoon break then, but he cites three pm and literally into evening hours. So have you researched your best post times?
I have to believe the stats may be leaning heavily on reporting by male respondents, as it would seem to me that the evening household commotion is still largely dominated by women. Mothers engaged with children’s after-school activities, mothers getting dinner; and then preparing for the following day leaves little time for computer games. Does she really crumple at 10 pm to catch up with Facebook friends or scan Pinterest? (I remember being too exhausted to do much other than collapse gratefully into bed.) Pinterest stats, by the way, say best engagement hours are between two to four am and evening hours every day, five pm on Tuesdays, and eight to eleven pm on Saturdays. There appears to be nothing we can no longer track down to the minute!
Perhaps accounting for the popularity of photos and the ever-growing demand for videos, Instagram has a stronger showing of engagement over Facebook or Twitter, although both the latter have increased video acceptance. As for photos, Kevan maintains that “The average interaction % on Instagram is up to 10 times higher than on Facebook.” Instagram best engagement hours are anytime Monday through Thursday, except three to four pm.
Need I repeat, however, the increasing interest in branding through video? 
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