Launch That Baby!
Day 16-Author Blog Challenge: What has been the most challenging part of your book process: writing, building the book, printing, distributing, marketing, etc.? What do you wish you’d known before you began?
So it took 6 months, a year, 4 years to write the book–all that time, effort, sweat. Finally, the baby is born, but so new, so fresh, so full of undiagnosed problems and ca-ca. Then it’s the editing portion of the manuscript–ripping and tearing. Whether you go through the book the prescribed 4 or 5 times yourself, or you are able to pay for the sharp, professional eyes of an editor, this entity almost becomes akin to that of a teenager. Are you really sure you birthed this thing??! Is it beginning to wear on you?
Well, get used to it, as in this analogy, you’re literally responsible for this baby until one of you perishes, and it’s not supposed to be the baby! It really is up to you to mold and shape what happens next–hopefully–to maturity.
The mature creation stands ready to be released into the world. Then the fun begins! No one mentions that marketing will be a life long journey. The learning curve is steep and too easy to make mistakes. Missteps can literally set you back in marketing, making sales more difficult. Marketing begins to take on monumental proportions. The snowball effect kicks in as you realize you must first master the elementary task to proceed to the next level and this adventure is multi-layered, each getting successively more difficult. Can you actually present a live presentation? Publishing doesn’t necessarily equate success.
Whether self-published or through one of the big six, you’ll be responsible for promoting and marketing–nurturing and cajoling. Marketing demands education beyond those creative writing classes or the employment of a cadre of professionals. Fortunately, as with parenthood, there are those who have been there/done that and can lend a detached and unemotional but firm and guiding hand. Thank heaven, as there are times when I feel like the babe here and I can use all the help proffered.