The Dark Art of SEO

The Dark Art of SEO

If you’ve studied online marketing, you’ve most likely come across the acronym SEO. But what is it and how does it help?

What is SEO?

SEO is short for search engine optimization, which is the process of optimizing a website so that it ranks well in search results on Google and other search engines. The idea is that the higher your site ranks in the search engine results, the more traffic your website will get and the more sales you will make.

There is some truth to that thinking. If someone searches for your name, your company name, a book your wrote, or a product you sell, you want your website to be at the top of the list, or at least on the first page of results.

But if your name is Betty Jones or you wrote a memoir titled My…