So much talent out there to help, mentor, encourage, and push an entrepreneur into successful blogging. Or from successful blogging to successful freelancing, promotion, or sales. I love writing–one thing it’s not–is boring. There are so many creative ways to exercise the expertise or talent. And it is always a resourceful and satisfying outlet. Fortunately, now you can find so many experts out there, there is little you can’t satisfy by researching successful bloggers. I have several “go-to” bloggers that seem to have no limits on topical advice.
The Take Action WAHM
One of my faves is The Take Action WAHM (work at home mom). I spend a LOT Of time reading–that is in addition to my review reading. Always something new to study–here it’s the “niche.” Goodness! I’ve read numerous articles on identifying my target audience and to be honest, it is not something I can zero in. If the goal is sales of historical fiction novels, my grandfather’s books seem to cross all boundaries. Women buy for the men. Men buy for their…sons(?) The young buy for their grandparents; the elder for their grandchildren. Only those who have to study it in school do not love history. And McShane’s stories are full-on Irish blarney–hard to separate fact from fiction.
Kelly writes for stay-at-home moms, the pearls and perils. She contributes to her family’s finances through affiliate marketing and freelance writing. She has a vast archive of information on her pins “Blogging A to Z.” Kelly found her niche.
Kristen Lamb’s Blog is young, hip, dynamic and always topical. Her blog made one of the top ten in 2013 specifically because she devotes at least 50% of her blog posts to writing. She has almost 54k followers and knows how to pull in comments and participation. She seldom fails to tap the exact same question you just had and answer in great detail, offering examples and illustrations. She also offers tons of freebies for download, as well as classes and other features. Kristen has a solid background in education, marketing, and promotion of the greats and soon-to-be-greats. Her down to earth writing style makes you feel like you are always getting her one-on-one attention. She knows how to excite, entice and engage the reader. Kristen found her niche.
Author Melyssa Griffin
Just ask Melyssa Griffin, formerly of The Nectar Collective. Author Melyssa Griffin has created and organized an endless array of “online courses and workshops for entrepreneurs and bloggers.” In Pinterest alone, she has over 16k followers and designed 260 dynamic pins guaranteed to catch your eye and interest and she uses Pinterest freely as promotional devices. She promotes videos as well as audios of her courses and offers an abundance of free advice, which includes a 20 page booklet titled “Bangin’ Blog Business Plan.” Yes, I’m interested in affiliate marketing as well, but know I’m a long ways off that mark. Still, point being–Melyssa found her niche.
These smart young women found their place in this blog market quickly and discovered that sweet spot that allows them to contribute meaningful information to a large audience seeking specific advice. I’m still trying to narrow down sub-categories until the tip of the pyramid is reached. In the meantime, I’ll continue to explore:
- The publication of historical fiction
- The growth and promotion on Amazon
- The expansion into social media
- The growth of this blog’s subscribers and guest blogs
- The reciprocal trade between authors seeking rates and reviews
The University of Hard Knocks takes no summer vacation and learning is a life-long education, but I love it when I’ve been taught something new today. ©2016 Virginia Williams