Planning the “PERFECT” Book Launch

I have been following Joynell Schultz for some time and watching with interest her progress as she decided on her book cover, published her first book, and proceeded to market and promote that book while beginning on her next. Joynell writes “speculative fiction,” a genre of which I had not previously been aware. In the meantime, she has been posting on her blog the details of her path to progress, including one of her latest blog series, “1,000 True Fans.” I’ve been amazed at the speed her blog has grown. Joynell lives in Wisconsin with her family and is a veterinary pharmacist. She enjoys nature, cycling, running, hiking, and travel–when she isn’t writing. She released her second book in early April and went on a heavily targeted plan to promote. She never fails to educate. Enjoy!

Joynell Schultz

My Writing Journey (1)Is there such thing as a perfect book launch?

I have my new novel, Blood & Holy Water, set to launch thisweek. I’ve done a pile of reading, listened to as many podcasts and webinars as I could find, and spoke with other indie authors on successful techniques.

As I’ve mentioned in past posts, just hitting the “publish” button does not bring in sales for a novel. It takes some work (and, perhaps, some magic.)

I know I don’t have the secret formula here, but here’s how I lined up my release.


  • Built up my email list / mailing list. I began my push in January, with a real focus in February. Now, I’m up to nearly 1500 subscribers. (You can see how I did this in my 1000 “True” Fans Blog Series.) I’ll email this list during my launch and cross my fingers for some…

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Author: Rosepoint Publishing

I am the granddaughter of Patrick John "Stanley McShane" Rose whose books including "Cocos Island Treasure" I've recently published. My time is now spent in reading, reviewing, and writing bookish articles. I'm looking forward to sharing this social media odyssey with you!

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