Some things just naturally go the way of the dodo, but apparently what appeared to be a gradual waning in the popularity of book blog tours was just a small lag in the industry. While there are certainly many blog tour companies out there, Indie and self-published authors have discovered this marketing strategy can be an effective tool in the promotion of a new publication that doesn’t have to be simultaneous with the book launch.
You already know that a blog tour is the virtual visit of a number of willing host blogs in a pre-set time period, whether one or two weeks to a month, on a pre-set date. Each of the tour stops results in a unique promotion of your book through an:
- Interview
- Review
- Excerpt
When it comes to blog tours, however, there are two sides to it–isn’t there always?
The Blog Hosting the Tour Stop
The Author Looking for a Blog Tour Stop
I reviewed a book earlier this month called “
I’m interested in both sides as I wanted to look into another promo for one of my grandfather’s books and also with the book reviews I’ve been doing lately thought it would be no problem to continue to accept other authors looking for willing book blog hosts.
Rosepoint Publishing 