Some things just naturally go the way of the dodo, but apparently what appeared to be a gradual waning in the popularity of book blog tours was just a small lag in the industry. While there are certainly many blog tour companies out there, Indie and self-published authors have discovered this marketing strategy can be an effective tool in the promotion of a new publication that doesn’t have to be simultaneous with the book launch.
You already know that a blog tour is the virtual visit of a number of willing host blogs in a pre-set time period, whether one or two weeks to a month, on a pre-set date. Each of the tour stops results in a unique promotion of your book through an:
- Interview
- Review
- Excerpt
When it comes to blog tours, however, there are two sides to it–isn’t there always?
The Blog Hosting the Tour Stop
The Author Looking for a Blog Tour Stop
