So have I been beating my head against the wall trying to market fiction books in a remotely held genre for years when a little research would have told me quickly and quietly where the trend lies? (Hint: It’s obviously not historical sea or western adventures.) The focus might better shift to romance (the blue line in the Google Trends chart) with a stronger showing for mystery. Most of us love a good cozy mystery. It appears, however, that it is the young adults who are driving the fantasy genre.
Google Trends also shows that Sci-Fi’s are down, which is difficult to imagine given the popularity of J. K. Rowlings and is currently viewed in #4 position according to Thomas Stewart. Of course, he also places fantasy at #4 as well with such books as “Harry Potter.” Holding strong in his #3 position is the Bible and religious or inspirational books. Number 2 would be the mystery category and where does that leave Romance? Number 1–perhaps no secret to most.
Horror stories are static, but a surprise was the uptrend for the young adult category. So is interest in tablets (the rising star in electronics for young adults), kindles, and cell phones also fueling an interest in..(Gasp!)..reading?