Are Amazon Reviews Bogus?

Interesting and lively discussion back on Goodreads.com regarding all those wonderful stars trailing the best-selling books.

Neil (of “Shut Up and Read”) started it all in December 2013 when he ranted, “Are all Amazon reviews bogus???…Some reviews are so obviously fake, shills, they must think the readers are stupid. …”

Having read the posts and feeling fairly strongly about it myself given the degree to which I’d worked to get any stars at all, noted that I spot read reviews; usually a couple rated 5, but also rely on the lesser rated for some good insight into the book. I felt that the book descriptions don’t always accurately describe the book and the title can be deceiving.

I appreciate honest and detailed reviews for the manuscripts I’ve published for my grandfather and likewise try to be very honest in my reviews of the books I’ve read–and I’ve read quite few; some good–some not so. In view of the time it takes to write a decent review on the books I thoroughly enjoy, I might rate but will not generally spend the time to review one I didn’t care for. I suspect many do the same, although in reading the reviews left by others, usually find a consensus of the same two or three stars I would give confirming my judgment of the book.

My problem here is that if I don’t leave a review for the book I didn’t care for (and that seems to be the norm), the author is deprived of the problems I perceived. The same applies to the books I’ve published. I didn’t understand the motives behind a two-star rating which left me wondering how to fix a problem I’m unaware exists. Of course it’s hard to actually print those harsh words for someone else knowing the blood, sweat, and tears that comprise a manuscript. As Ken from Goodreads wrote“I’ll read the bad reviews first and see if they have anything valid to say. You can usually tell if it’s real. Sometimes a bad review will complain about something that I consider an attribute and that’s makes me want to read the book. I don’t really trust 5-star reviews any more.” Continue reading “Are Amazon Reviews Bogus?”