Promotion Through Social Media

The Day 28 prompt is: How are you using social media to promote your book? What aspect of social media would you like to learn more about? What are your next steps? Social Media

Since I’m currently using nine of the ten pictured in Laura’s example, I guess I’m not doing too badly. Probably won’t be doing Instagram and use several of the others to a more or lesser extent.

Really, I’m not sure whether the reach through these social media outlets is successful, though I do believe the name of Stanley McShane is getting out there.

Familiar with the term, “Jack of all trades, Master of none?” Guess that’d be me or more appropriately put, “Mistress of None.” I’ve taught myself Word (and a very old version at that), and opened accounts in Facebook as well as the other media platforms, but have only a basic knowledge; none of manipulation in any of those programs. I know the associated access of personal info by Facebook and try not to “give away the store”, though it’s obvious now that ANY information whatsoever can lead to further denigration of personal information.

Spoon-Feeding PublicI have a major problem with Google+ and given it’s greater participation on the “Richter” scale of social media standings should be doing more there, though it’s feared the same relinquishment of personal information as Facebook. I’m being blackmailed on a larger, more grander scale than ever before, and it’s all legal!!

Given all that–I’d love to be able to use both Facebook and Google+ to gain better name recognition and sales advantage. For that matter, I’ve barely tapped LinkedIn and Twitter. I’ve enrolled in an SEO class, but where are the classes in reversing the information highway through FB and Google+? I’m not interested in paying for ads (Social Security doesn’t allow for more than a few meds). I need common practices and tips that most under the age of 40 freely peruse.

I’ll continue to read, read, read–but the time to write is being consumed by the time required to read, interpret, and digest and I’m no longer blond. OH! The next step then would be the “how to” CD’s. Yes?

Resource Box

Self-Pub? How Many of These 12 Ideas Do You Use?

Peace

Finishing up the proof for “Sole Survivor-I Win” is both sad and relieving at the same time. At this point, I believe most of Patrick John “Stanley McShane” Rose’s quality manuscripts, paintings, and poems have been integrated into his posthumously published works.

Once released, which is hoped by the middle of June, comes the hard part–the part still being pressed almost daily on all the publications–marketing and promotion.

While it seems that most of the hints and ideas I’ve read have been incorporated, it’s still an uphill battle, as I’ve alluded to before on this blog.

1. Does it really help to have a blog or is it just adding to the write pile? With life constantly getting in the way, it seems difficult to impossible to be as active as recommended.

  1. The twitter thing–millions are using it to their advantage. It is commonly supposed to be a productive back alley into contacts and communications with interested, supportive persons and I have to admit, I’m getting a new follower most every day and sometimes more depending on the recent flurry of activity. It seems more a self-promotion vehicle than a valid list of fans and I suspect most of us just don’t have the time to follow through.

Continue reading “Self-Pub? How Many of These 12 Ideas Do You Use?”

Book Review – What Is So Hard About That?

I’m onto the next phase in the science of marketing, promoting, and publishing industry and that appears to be reading and reviewing books either in your own genre or that of the others in your group. As I’ve mentioned before, I joined the Idaho Author Community (IAC) this year as I’d hit the wall in my limited ability to find avenues to market and promote the sea-adventures I’d published posthumously for my grandfather.

Apparently not the only one lacking years of publishing industry and marketing knowledge, the exchange of thoughts and suggestions at our bi-monthly meetings have been an invaluable source of ideas. It’s okay that I’d exhausted my source; everyone there has another.

Reading voraciously has always come easy, so it was the suggestion of exchanging, reading, and evaluating each others books that came as a welcome solution to the one common problem many of us share–lack of reviews for our own works. The authors in the Community each have a genre of their own from (my own) historical fiction to fantasy to children’s books. Fiction and non-fiction, memoirs, and science fiction all take center stage from time to time depending on the IAC venue.

How can you have a downside to an unlimited free supply of books readily available on most any subject? Uh Oh…..now comes the hard part–the review! Yes, I know most of these authors. We’ve all struggled mightily bringing our books to the market. They are our babies. We powdered, fed, and carried our babies close to our hearts until they were delivered into the hands of the unbiased reading public.

So, to conscientiously deliver a dispassionate, neutral review of another’s book may not be all that simple. I’ve had to employ “tough love” with a consistent, impartial criteria.

 What do I specifically look for when analyzing a book? Continue reading “Book Review – What Is So Hard About That?”

AUTHOR COMMUNITIES-Do They Really Promote YOUR Book?

          Ezine Articles

         Once again, venturing out into the community to put a spin on the marketing of my grandfather’s books, I’ve discovered a local author support group they call the Idaho Author Community.

It amazes me how apparently mystical guidance has led me from publishing several of his manuscripts to marketing and promotion in the public sector when the initial purpose of the first publication was merely to distribute the work to his heirs. That proverbial snowball has led to even more open portals which were there all along and available by simple participation. I think at one point the gentle nudge on my back was felt–propelling me through the first door, into the second, and now the third–an author community–which may be the most enlightening of all.

Comprised of all ages, both sexes (not unsurprisingly, women pen prose just as well as men), and across all genres, this support group is a happy, homogenous surprise to a life long realist–this [..→] shy of being a pessimist. Does participation in an author community spark competition conflict? Or does the participation force an increase in those most needed exposures where a normally reticent introvert would never tread? Keep Reading!

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