Coastal Book Tour
If your book is about sailing or the ocean, doing a coastal tour might be a good idea. Long before you start logging miles, however, you’ll want to pave the road with book store destinations. Hopefully, you’ll find a number of agreeable mom and pop operations along your route where you can stop and actually do a guest book signing. If not, I discovered it can be quite rewarding to cold call appropriate locations and simply ask for the manager. As difficult as cold-calling may be for you (and was for me!), it actually proved quite successful.
In Washington state, Hastings Book Stores support their authors and are always willing to host, though these do require some time to set up preparation. After securing a date with a particular location, you’ll need to forward press releases to local newspapers, as well as flyers and posters to the store.
Besides your generous book inventory, you’ll need to offer peripheral hand-outs, whichever your preference, from book marks to postcards or author/book flyers.
Owner Mark Wilson of the Puyallup Book Mark was very accommodating, and it was obvious his delightful store and assistant had a strong client base.
From Puyallup, south to Long Beach and Ilwaco; a delightful port city where Carla of Time Enough Books had told me, “stop by!” Carla has a beautiful spot right on the bay with picturesque fishing boats moored just outside her front window.
You can get a real taste of the coastal book market for historical sea adventures in Cannon Beach where we were referred to the Cannon Beach Treasure Company. Owner Robert Knecht has a gorgeous, upscale shop! Check out his website, browse his treasures, and watch his videos on YouTube–a real treasure trove!
The lesson learned here is to find your target audience! Go where your book has interest. Find the area, the people, the subject–you won’t have to “sell” it. The venue may even be as simple as a Gun and Doll Show or perhaps a boat show. Winter doesn’t have to be a down time–seek out winter havens such as Yuma, Arizona, and you’ll find lots of locations for craft fair shows. The cost is very nominal and can be quite successful.
Consider the location or subject of your book and you’ll find the interest!