Book Trailers Are Way Too Much Fun!
Book Trailers–I love them! Like Movie Trailers, they can take myriad forms and while many are professionally created by artisans who know their craft, many others are created by you and me on a PC with little more than Power Point, Movie Maker, or other program such as Animoto (the latter of which is limited to 30 seconds. Consensus steers towards the shorter trailers, usually 1-2 minutes.
When I began researching book trailers, most have the caveat that they are best left to the professional as a poorly produced trailer can illicit the opposite effect desired. I’ve seen many a really remarkable book trailer that catches the attention, fires the imagination, and stirs the desire to see, read, and know more! WOW is that hard to achieve! But beauty is, indeed, in the eye of the beholder. Most artists love their work and it’s extremely difficult to step back and view your baby with an objective eye, or for that matter, even know how the current public taste runs. Award winning book trailers have been produced by middle schoolers–and that’s some pretty stiff competition!
Since we’re talking about a simple D-I-Y project, this article will focus on Power Point Presentations. Your subject matter will no doubt dictate your target audience and that narrows somewhat the target age. There are simple book trailers that merely include text along with a slide presentation. Other movie trailers include video, fireworks, and fast action. You may include your own narration with or without a sound track behind it that you’ll verify is free through public domain (cannot use copyrighted material) or that you’ve properly licensed.
You create a storyboard by using your own photos or video clips or those free (or licensed) you’ve gleaned from appropriate public domain. Edit each slide individually adding text and timing (approximately 4 seconds per slide–keeping your text to the minimum). You may include transitions between slides, artful effects, or graphics. View lots of book trailers–tons of them on YouTube–get some ideas, decide what will appeal for your book, style, and timing.
Convert the presentation to video format and upload to your host, either your website or YouTube. YouTube is arguably among the top ranked social media sites (depending which ranking list you prefer). As with the description of your books, you’ll need a brief but powerful book trailer description as well as appropriate keywords.