Self-Pub or Indy Author? How Many of These 14 Ideas Are You Using?

Back in June 2015, I was finishing up the proofreading for “Sole Survivor” which was both sad and relieving at the same time. At that point, I believed most of Patrick John “Stanley McShane” Rose’s quality manuscripts, paintings, and poems had been integrated into his posthumously published works.

Once released, of course, comes the hard part for any author—marketing and promotion. I wrote this article then as a small testament to what I’d learned the hard way in self-publishing his manuscripts and thought I’d refresh it now as it still appears relevant with a little updating.

While it seems that most of the hints and ideas I read were incorporated into my marketing plan, it’s always an uphill battle particularly for a debut author.

Start a Blog, Gather a Mail (subscriber) List

Does it really help to have a blog or is it just adding to the write pile? Be aware that keeping an active dynamic blog is a big job in itself.

Twitter Traffic

The twitter thing–millions are using it to their advantage. It is commonly supposed to be a productive back alley into contacts and communications with interested, supportive persons. I have to admit that early on (back in 2015), I was getting new followers most every day. However, it takes a lot of work to keep it active or to accumulate a valid list of book buyers.

Book Trailers

Book trailers–caveat here is to view hundreds of them to determine what represents a quality piece of professional work. Take a hard look at your submission as an amateurish book trailer is worse than none. I like this one by @Delia Owens author of Where the Crawdads Sing. Not exactly short, but sweet!

Special Promotions

Run special sale promotions–announced through all your established social mediums from blog subscribers to Goodreads and Facebook friends. Unless you pay big bucks, don’t expect anyone to find your special sale.

Book Signings

Look for opportunities for book signings, craft fairs, or public events. Search for new book signing venues or related community events in which you may participate. Some mom and pop book stores look for opportunities to promote an author and their new book—especially if they’ll handle the local promo. Some of the larger bookstores do that as well; and yes, Barnes & Noble.

Hashtags

Learn how to use #hashtags and other appropriate tags or links in your communications, especially through twitter and Instagram.

Pictures—Videos

Utilize pictures and quotes. Used to be that appropriate pictures were the good thing—now seems to be leaning heavily toward videos and those formats that support videos. But the point appears to be to keep the momentum of your name moving in front of your targeted audience.

Read, Read and Read

Read, read, read! Support and promote other authors, post reviews for them. Follow book-loving websites, author communities, get involved.

Reciprocated Reviews?

Used to be you could gain a few good buddy authors who would reciprocate reviews. However, Amazon appears to be cracking down on “friend” reviews. Still, you might glean glowing forewords and quotables from their reviews. Ask permission to quote and post those editorial reviews on your book listings. #Michael Reisig, author of the “Caribbean Gold“ series, did that for me in the form of a beautifully written Foreword for “Sole Survivor”.

Infographics-Pinterest

Create #infographics–they are a proven interest draw. And yes, there is still interest in Pinterest, although it is a time sink.

Links

Link your blog, twitter, and social accounts to appropriate websites such as Goodreads and LinkedIn. Write a detailed but succinct bio and ensure it is included on websites where you can post an author page.

Join

Join like-minded author organizations or critique groups who are sharing content and offering valid suggestions. Check for an appropriate local #MeetUp, library groups, and/or find and join K-Board.

Editing Team-Readers

Gather a team of early readers, beta readers, and editors. It takes a village. More eyes on the script. Edit, then edit again and again. Having accepted books to review from debut and self-publishing authors, it’s obvious why there might be a stigma. Don’t publish your manuscript before it’s had a comprehensive correction, rework, rewrite, and clean-up by your team.

Where to Start?

What is possibly the number one lesson I learned about marketing? Start your marketing and promotion efforts long before you publish. Once thrown into billions of titles out there, your title is a mere drop in the ocean.

What do you think? Do you have additional suggestions to add to the list? Ideas for sources? Did you participate in NaNoWriMo? Start promoting that upcoming bestseller right now!

You only THOUGHT writing a book was the tough part–now the job really begins!

Six Novel Writing Contests to Enter This Year – And Six Reasons You Should

Remember all those book award contests that were occurring this time last year? Perhaps the book you finished for NaNoWriMo should be entered in one or more appropriate contests.

Here are six contests and six reasons to enter—but there are many more. Before publishing comes marketing. Start the buzz!

♦I was recently contacted by Maria Inot of TCK Publishing.com regarding the possibility of running a post regarding their own 2021 Reader’s Choice Awards.

Here are a few of their details:

TCK Publishing Reader’s Choice Book Awards Contest lets readers vote for their favorite books in sixteen different categories including Advice, Business and Investing, Self-Help, Health, General Nonfiction, Memoir, Romance, Fantasy, Thriller, Mystery, Children’s Book, YA and Middle Grade, General Fiction, Historical Fiction, Science Fiction, and Religion.

►►The Grand Prize winner receives a Kindle Fire HD 8 Tablet and a 1-Year Access Pass to Bestseller Ranking Pro.

►Who can win? Self-published authors, independent publishers, or traditionally published authors, in either ebook or paper book format.

►When can you submit? Annually; the timeframe is January 1, 2021 to November 13, 2021.

►Entry fee: The first entry is free, but additional entries after the first cost $25 each.

►16 Winners, one in each category, will receive special badges and promotion

Winning a book award or badge is an effective method to help thrust your work in front of readers–or beyond that–to agents and publishers!

There are many book award contests and they will each be vying for your attention this time of the year. Most cost money—from inexpensive to hit the savings, but every contest is different. The above contest is free. (They also have a poetry contest, but this one has an entry fee of $5.)

Additional Contests, Deadlines, Links, and Rules

♦Writer’s Digest

“ENTER NOW! DEADLINE: 5/7/21 Writer’s Digest’s oldest and most popular competition, the Annual Writing Competition, is open for entries. Winners of the 90th Annual competition will be announced in the Nov/Dec 2021 issue of Writer’s Digest.”

They will accept all genre’s and short fiction, non-fiction, poetry, and script writing. Their self-published book award deadline occurs in early May. Entry fees vary. Read their website for details.

♦Chanticleer Writing Contest

Their website lists all the genre’s open to contest and the submission deadlines in an easy to see “at a glance” format.

♦Independent Publisher Book Awards

“IPPY AWARDS 2021 IS OPEN – RESCHEDULED DEADLINE IS MARCH 10 – BOOKS MUST ARRIVE FOR JUDGING BY MARCH 20.

“Calling all independent authors and publishers! Enter the IPPY Awards for $95 per General category entry, and ‘add-on’ a Regional or Ebook category entry to a General category entry for the same title for just $55. Due to pandemic-related delays, we are moving the final deadline to March 10, 2021. Thanks and best of luck!”

♦Readers Favorite

ANNUAL BOOK AWARD CONTEST

CONTEST DEADLINE – APRIL 1, 2021

“Contestants range from first-time authors to New York Times bestsellers and celebrities!

“If you place in our contest you will be able to add your Readers’ Favorite award seal to your book and all other marketing materials as well as identify your book as an “award-winning book” and you as an “award-winning author.”’

♦The Independent Author Network

“More than 40 million Books are available on Amazon.com.
100,000 new titles are added to the Kindle Store every month.

“How will you ensure your books stand out to readers in a market with millions of choices? The best way to move your book ahead of others in your genre(s) is to win an award contest.

“The Independent Author Network presents the 2021 IAN Book of the Year Awards, an international contest open to all authors with 40 fiction and non-fiction categories. Winners are eligible to receive a share of cash prizes exceeding $6,000 USD.”

⇒⇒⇒⇓

The question remains; should you enter one or more book award contests and how will they benefit you? Here are six reasons you should enter:

1. Discover if your book has merit

2. Receive a critique of your book—not all contests write a critique, but constructive criticism is important

3. Create a marketing buzz

4. Win a cash award or other prizes

5. Push you out of your comfort zone

6. Paste your Award Badge on the cover of your award winning book!!

You’ll get more feedback, create more buzz, and have more opportunities to get your name and your title out there.

If your pulse quickens with a touch of excitement mixed with a hint of fear, you are not alone! It’s a soul searing journey to publish and get your work out there.

Each organization and contest publishes their own rules and entry fees—which vary greatly! Check their contest history prior to submitting any money and assure they are appropriate for your work.

There are many writers and book contests of a general nature geared to newbies as well as established authors, some specifically for children’s book or romance novel contests. While some contests don’t allow ebooks and/or PODs, others don’t let authors or publishers submit (the book has to be nominated–think Kirkus). Some let you enter a book published more than a year ago, while others require getting reviewed in their trade magazine first. Some are just plain flaky or out for the money. Research the one of your choice thoroughly.

I’d love to hear stories of a successful submission–have you won a contest? Which one and how was your experience?

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Is It Time To Dump Smashwords For Kindle?

I gave up on Smashwords this week.

Their Wide Variety of Formats

I’ve monitored my stats almost every day since I downloaded the first manuscript for my grandfather back in 2012–and the stats are dismal. At the time, Smashwords seemed like a good addition to my marketing plan when I published with Amazon and their Kindle site. If you aren’t already aware of Smashwords, they publish and make available ebooks bestowing freedom to authors to set their own prices. Smashwords further makes available your digital downloads to Nook (Barnes & Noble), Apple IBooks, Scribd, Oyster, and Kobo, and allows downloads in EPUB, PDF, and MOBI formats.

It’s not as if they aren’t busy trying to help promote their authors and introduce them to new readers. When writing this post, they were currently running (July 1 – July 31) their annual Summer/Winter Sale. In view of the complete lack of activity (probably not their fault) on any of my listings, I declined to join the sale. They keep up dialog in their “Site Updates” as well as “Press Releases” in which they recently noted Smashwords and Publishers Weekly joined to launch an ebook best seller’s list.

Free Downloads

I have to hand it to Mark Coker. It is not as if he hasn’t tried getting some of us off the sidelines. His free downloads, “Smashwords Style Guide” and “The Secrets to Ebook Publishing Success” are comprehensive and indispensable for an Indie author as the publishing format on Smashwords is neither as easy nor forgiving as Kindle.

Spoiler Alert: You have to sell at least $10.00 in royalties to warrant payment. After the first blush of sales were over, I was still under that amount and will apparently carry the embarrassing sale record to infinity. This is no small entity. They are dynamic; have published over 416,638 books in all genres with over 65,000 of those books free.

So, what’s a mother to do? Guess it’s time to begin a new campaign!

Editorial Reviews

It all began this week with a review for a new author buddy of mine who introduced me to a couple nifty little Amazon website author page opt-ins I hadn’t previously noticed. Sometimes, you just have to hit me upside the head! Carlyle Clark, author of Children From Dark Houses, immediately included in his “Editorial Reviews” a couple sentences from my recent review of his book. Those Editorial Reviews show up prominently near the top of the book information. It succinctly brings to the surfer’s attention pertinent blurbs from your reviews. I loved it!

Reviewers Information

Also, I got to looking at (Amazon) Reviewers information. As I mentioned before, I’ve been receiving many requests for reviews. Therefore, the time came for me to expand my reviewer information and add a link to connect me from Amazon. Learning new stuff is exciting, isn’t it? Ah, but as seniors sometimes tend to do, I digress.

So then, what was the whole point of “unpublishing” my books from Smashwords? Have I succumbed to KDP? It’s just easier. Smashwords didn’t make sense for my little books and having that link also limited some promotional abilities from Amazon. I needed Amazon more.

Building the Platform – Lessons from Author Marketing Disappointments

The Day 27 prompt is: What are the three most important things you are doing to grow your platform?

Having started this process with NaNoWriMo in 2011, I’ve been through the gamut of ideas, following rules and advice, and letting the creative juices flow until they became a trickle.

Several initial ideas were dumped in the effort to attract traffic to book signings:

1) Forget salt-water taffy at book signings. The kids grabbed a handful and the adults weren’t into taffy.

2) Started with inventories of flyers, bookmarks, postcards, and business cards. It was a toss-up how many were found floating around the store, left quietly on a display shelf, or at the check-out. I’ll finish out the current inventory, then redesign the business cards.

3) Laminated posters–found difficult to display without investing further in an easel (and I found irritating those authors who had as they captured the eye and blocked the traffic).

What were the three suggestions acted upon and still being implemented?

1) Reading about the idea of “branding,” I went back to my book covers and changed the author’s name font so they were all consistent.

2) I’d established a blog and paid for a custom domain. I’d created several very simple websites (including one for my Women On Wheels® chapter and this one would presumably involve a shopping cart).

3) Social Media accounts

A) Decided instead to create an Etsy and Pinterest account.

B) Opened a separate Facebook account for Stanley McShane with a Rosepoint Publishing page and a Stanley McShane page on my personal FB account.

C) Opened a Goodreads account in the name of Stanley McShane.

Would a database or email marketing list be effective? Possibly, but difficult for me to implement. I haven’t wanted to muddle a book sale with further requests assuming my ever-growing Twitter followers and blog subscribers have first shown interest and made the contact.

Other than the above, the current push for promotion and marketing strategy will have to solidify the platform, one which is hoped sufficient to provide a solid base for the current launch: “Sole Survivor-A Fiction Adventure Anthology.”

Books Are Books? Print, eBooks, or Audiobooks?

Books Are Books?

DAY 20 PROMPT: Did you publish your book as a traditionally printed book, an eBook, an audiobook, or all three? How did you come to your decision?

When I worked in graphics creating flyers for gospel concerts, I had a boss whose mantra was “they don’t know what they are doing.” That went for some of the most successful acts he engaged as well as anyone in his band who displeased him in rehearsal and upon occasion included me.

I certainly had my share of bluffing my way into jobs or events, his position being one, but probably the biggest and most recent was the publishing of my grandfather’s manuscripts. Talk about clueless….

It wasn’t like I came to a decision whether or not to create a printed book, eBook, or audiobook as much as I was steered into making a simple stock print book, soft cover, 6 x 9. The biggest decision there was glossy or matt cover? It was only with the fifth book that I chose not to do a print book as the total word count created a novella-length book and I saw no reason to go to the expense of creating a formally printed book.

Also, having no other experience than the one NaNoWriMo steered me into–CreateSpace–I came to appreciate the quality of their binding, if not the cover paper (which tends to curl slightly at the corner) and the speed with which they completed orders. CreateSpace also steers you into distribution, so there again it’s not as if you are making any big decisions.

After having created those print books, it was (again) a natural progression to find the road into “Kindle” and from there eBook formatting, becoming ever more complicated entering the world of Smashwords. While it was felt that Smashwords gave me a far greater reach for the eBook version than did Kindle, I’d yet to see a big sales advantage (and eventually dropped it in favor of Amazon).

One of the first notices I had of the choice of eBooks over print books is that I’d used the stock format for CreateSpace which uses a font less friendly to older folks. The common complaint until I got that first book into the second edition with larger print was that the font was too small and difficult to read. I suspect as we see the progression of the aging population the push to eBooks will become ever more popular as they discover the option of making the print as large as needed for comfortable reading. Rather than getting bigger and better bookcases, we’ll be looking for ever larger eBook storage capacity or flash storage. Perhaps the bookcases will hold thousands of books–but on Kindles, Cruzer’s, SanDisks, or the Cloud?

Writing-The Short Of It-Is There Anything Faster Than Flash Fiction?

Writing-The Short of It

Every occupation has it’s own buzz words, general or common to the specific endeavor and writing is no different. Whether writing for fun or profit, fiction or non, there are terms–probably too many to try and cover here–that pertain to the profession.

The subject of this particular article is the word length given to those published documents that denote the specific type of creation. It used to be anything that was not a book or full-blown novel was a short story. Not any more!

Now we have:

Flash Fiction
Short Story
Novelette
Digital Novel
Novella
Book

They break down roughly as follows:

The format that holds the fascination for me is “flash fiction.” Just the word “flash” immediately conjures the imagination. The internet is so full of flash these days, why not coin a new term to apply to that little story which is generally thought to be a minimum of 100 words but no longer than 1,000.

Gee, seems deceptively simple, huh? But you know in your heart nothing is simple. This must be a novel with a plot, characters, dialogue, and climax. It has to contain a complete story: a beginning, a middle, and an end.

It is said that the story should be contained within the time it takes to smoke a cigarette. WOW! The possibilities! Read a flash fiction story on the elevator, before your next stop off the subway or bus, or in a bank line; not while waiting for the doctor.

There are contests now for flash fiction such as WOW! Women on Writing. The entry fee is only $10 and you could win as much as $350.00. Also, they offer the option of a critique. There are whole books containing flash fiction or very short-short stories on Amazon.com–what they are, how to write them, or anthologies of the best.

We’re in an age of instant. It has to be fast to hold our attention, keep us in a movie, riveted to a book. Does it get any faster than FLASH?