The Day 27 prompt is: What are the three most important things you are doing to grow your platform?
Having started this process with NaNoWriMo in 2011, I’ve been through the gamut of ideas, following rules and advice, and letting the creative juices flow until they became a trickle.
Several initial ideas were dumped:
1) Forget salt-water taffy at book signings. The kids grabbed a handful and the adults weren’t into taffy.
2) Started with inventories of flyers, bookmarks, postcards, and business cards. It was a toss up how many were found floating around the store, left quietly on a display shelf, or at the check-out. I’ll finish out the current stores, then redesign the business cards.
3) Laminated posters–found difficult to display without investing further in an easel (and I found irritating those authors who had as they captured the eye and blocked the traffic).
What were the three suggestions acted upon and still being implemented?
1) Reading about the idea of “branding”, I went back to my book covers and changed the author’s name font so they were all consistent.
2) I’d established a blog and paid for custom domain. I’d created several very simple websites (including one for my Women On Wheels® chapter and this would presumably involve a shopping cart).
- A) Decided instead to create an Etsy and Pinterest account.
- B) Opened a separate Facebook account for Stanley McShane with a Rosepoint Publishing page and a Stanley McShane page on my personal FB account.
- C) Opened a Goodreads account in the name of Stanley McShane.
Would a database or email marketing list be effective? Possibly, but difficult for me to consider or implement. I haven’t wanted to muddle a book sale with further requests assuming my ever-growing twitter followers and blog subscribers have first shown the interest and made the contact.
Other than the above, the current push for promotion and marketing strategy will have to solidify the platform, one which is hoped sufficient to provide a solid base for the current launch: “Sole Survivor-A Fiction Adventure Anthology” (released Monday).