Are You a Kinetic or Digital-Driven Reader?

Is a generation growing up in a high-tech, electronic world, spelling the end of print books? Are we beating this horse long after it’s last breath? Maybe so, but we’ve tested this digital medium for years now, and print books are still the favorite and not likely to gallop into the sunset any time soon.

Ivana Kottasová of CNN Media revealed on April 27, 2017 that the Association of American Publishers reported a 20% drop in eBook sales whereas print books rose 7.5% during the first nine months of 2016. There are just some books that do not work as well digitally (and never will)–think the current fad of coloring books for adults. And print books have always been the go-to for children’s books.

Print books vs ebooks
Photo attribution from CNN Media article

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Continue reading “Are You a Kinetic or Digital-Driven Reader?”

So Much For Bugs Bunny!

It would probably come as no surprise to you to learn that studies have shown consumers spend more time with digital media than they do all forms of media–and that would include television viewing. Even back in 2012 studies by Global Web Index found that of approximately 10 hours a day spent in various media, it was digital media that edged out over 50% of attention. TV consumption down to 23%? No more Saturday morning cartoons? No more Bugs Bunny pulling Saturday morning babysitting duty?

As anyone who is more than 55 knows, if you can’t get a cell phone to work, hand it to a 5 year old.

phonefamily Continue reading “So Much For Bugs Bunny!”