It would probably come as no surprise to you to learn that studies have shown consumers spend more time with digital media than they do all forms of media–and that would include television viewing. Even back in 2012 studies by Global Web Index found that of approximately 10 hours a day spent in various media, it was digital media that edged out over 50% of attention. TV consumption down to 23%? No more Saturday morning cartoons? No more Bugs Bunny pulling Saturday morning babysitting duty?
As anyone who is more than 55 knows, if you can’t get a cell phone to work, hand it to a 5 year old.