So Much For Bugs Bunny!

It would probably come as no surprise to you to learn that studies have shown consumers spend more time with digital media than they do all forms of media–and that would include television viewing. Even back in 2012 studies by Global Web Index found that of approximately 10 hours a day spent in various media, it was digital media that edged out over 50% of attention. TV consumption down to 23%? No more Saturday morning cartoons? No more Bugs Bunny pulling Saturday morning babysitting duty?

As anyone who is more than 55 knows, if you can’t get a cell phone to work, hand it to a 5 year old.

phonefamily Continue reading “So Much For Bugs Bunny!”

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WHAT WORKS OR DOESN’T WORK WITH BOOK SIGNINGS

Book signings for those who aren’t naturally extroverted can be a difficult proposition. Why is it necessary that most human experience always works by learning the hard way? Thankfully, book signings aren’t a life or death situation, though there are times you can definitely feel shot down!

My first book signing was scheduled for a Friday night, which in a full service bookstore offering everything from video rentals to coffee happy hours, can be populated with people celebrating the impending weekend and thoughts of kicking back, relaxing, and sleeping in on Saturday morning. The sleeping in crowd are usually the younger generation with small kids and the idea is to get those kids over-dosed on late night videos so THEY’LL sleep late in the morning–just a little baby-sitting freedom for exhausted and less than well-to-do parents. They are looking for kid videos–not vintage manuscripts–nor anything related to requiring reading effort. Oh yeah, there’s more!